Samsung
Make more of every moment.
Samsung Nordic, together with our client BBDO Nordics, set out to create more than just product images for their latest product launches in TV, Home Appliances and IT. The concept “Make more of..” had a clear vision: to capture Scandinavian style in interior environments with a new, strong visual language.
Challenge and solution
How do you tell a product story through an entire home? For each product, a specific color theme was defined, with environments built tone-on-tone and centered around a distinct persona. The Scandinavian home had to feel both authentic and aspirational – while ensuring the products took center stage in the spotlight.
The challenge was intensified by the pace. Projects were executed in tight deadlines with high expectations on quality and variation. To meet the demand for moving content, we transitioned to Unreal Engine – providing the flexibility, speed and photorealism required.
The Results
The outcome was a comprehensive suite of visual material used across social media, websites, and broader European campaigns.
- Content was produced for TVs, projectors, robot vacuums and refrigerators.
- For Home Appliances, the commercial our team was producing for the Bespoke Jet Family, was broadcasted on both TV and digital platforms.
- Within IT and Gaming, campaign animations were developed to highlight product features in new ways.
