Just before Midsummer of 2018, we started our collaboration with a pilot project. The aim was to use 3D visualizations online and give customers the opportunity to view all the available combinations of the Sofa – “Madison”.

Initially, one major challenge was to enrich all the images with Business Intelligence. It is necessary to map all attributes and/or articles for developing a 3D visualized assortment ready for business online. This was a hurdle we hade to overcome through an old and proven way – grit. The project came out very well and the customers instantly confirmed this since sales went through the roof.

The collaboration intensified in connection with a major retake on the Mio
e-commerce platform aiming to create the right conditions for managing business intelligence in an efficient way.

Our challenge was to create an elastic data model and come up with a database-driven assortment overview online, where Mio could rationally retrieve all or parts of the assortment.

We also challenged Mio to find its own common language for describing the sofas – and synchronize this through the full range in the category. In this way, it became much easier and efficient for Mio to build its product pages.