ASDC
Acne Advertising

Fashionable and gift wrapped hat boxes were created in 3D, placed on top of each other in our digital studio and then shot in a couple of different setups into still images. The final imagery can be seen around Arlanda Airport and Landvetter Airport, where they highlight some of the items for sale in the shops located there.

Instead of delivering a whole bunch of different formats we calculated a master format for each setup, from which all the final formats could be derived. This helped minimize the project variables and made fine tuning possible in the final stages.